Websites are only one of the many strategic marketing tools we’ll use to successfully promote your business (and ours), but since you’ve found us on your search for website design, let’s start there.

An effective website needs to do many things well.
Make an honest evaluation – how does your current website measure up?

1. Can your online brand be found easily through organic search results (from whatever queries make logical sense to your customers)? If you’re a bagel shop in Toronto, and customers search “bagel shops Toronto” are you near the top of the actual search results, or is it more like finding Where’s Waldo hidden somewhere on page five of the search results?
2. Once they get there, are they impressed and engaged by what they see, or does your website look like a template, or a another me-too version of your competitor?
3. Is the client’s first impression better than what they will see from your competition? It better be, because clients are going to check out your competitors online too.

4. Are your key messages and value propositions presented clearly with impact, or are your viewers bombarded with too many messages, all fighting for their attention?
5. Can your customers find the information they need easily and intuitively, or are we back to Where’s Waldo again?
6. Is your website Mobile-Friendly and Responsive, to be easily read and navigated on all of today’s online platforms? If it’s not, Google is no longer your friend (since April 21, 2015). Tech gurus have dubbed it mobilegeddon. Google it.
7. Most importantly, is your online presence actively generating the leads, sales, donations, awareness, or whatever else it was designed to do in the first place?

We’re guessing your current website is not doing some or any of these things well. After all, isn’t that why you searched for us in the first place (unless you’re a competitor, in which case, feel free to take some notes).